This is what you’ve been waiting for. Designed for everyday wear, all-day comfort, and fierce functionality, the new DDFT family is an exciting venture into new territory. Taking its name from an acronym you’ve probably seen on the pull tabs of some of our shoes over the years, “DDFT” stands for Don’t Delay Fluevog Today — a fitting mantra for these sporty, ready-for-anything sneakers.
Crafted with a soft, ultra-breathable wool-blend knit that conforms to your foot, some might say they fit like a glove. Honestly, we think that’d feel pretty weird on the foot so we say they fit more like a shoe — one made specially for you. By combining this season’s colour palette with geometric shapes inspired by a vintage Vog, we’ve created a uniquely Fluevog silhouette that incorporates the familiar acronym directly into the sole design.
“We wanted to make a new construction that felt familiar to the people out there who wear sneakers everyday, yet still keep them very Fluevog.” — John
In addition to their striking good looks, these versatile sneakers boast factory-tested performance and comfort. To start, their uppers provide extra support, cushioning, and warmth. Plus, lightweight, compression molded EVA midsoles, flex grooves, and high-abrasion carbon rubber outsoles with custom treads deliver reliable energy return with multi-surface traction — perfect for fast-paced, full-time Fluevogin’.
Look for the DDFT: Velocity Prism in stores and online this season.
